The Attention Economy Needs to Change. But How?

So… Could you run Facebook better than Zuckerberg?
Did you see Episode 5?

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We’re in the middle of an Attention War – where big tech battle it out to win over our eyeballs. Our attention spans are considered a precious—and scarce—commodity. So what is the price of your attention? In this mini-series, we’ll explore the psychology, design and impact of tech and social media on both ourselves and society. This is the last episode of a six-part series – please check out the previous five!

Thank you to Tim Wu, Genevieve Bell, Amber Westerholm-Smyth and the wonderful students – Kate, Makenna and Reid – for their contributions to this episode.

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BrainCraft was created by Vanessa Hill (@nessyhill) and is brought to you by PBS Digital Studios. Talking psychology, neuroscience & why we act the way we do.

This mini-series was created by:
Vanessa Hill – Director, Presenter, Co-Producer
Margie Bryant – Producer
Aline Jacques – Post Producer
Bahar Gholipour – Associate Producer
Dominique Taylor – Editor
Stephen Boyle – Legal and Business Affairs
James Hutson – Animator
Field Producers – Bahar Gholipour, Georgia Quinn, Mehrnaz Farahmand
Crew – Finn Boyle-Moore, Jacques Lang, Tim Oxford, Joe Hawkins, Trace Dominguez, Alex Rapine, Andy Kulikowski, Angelina Bruno
John Hresc – Sound Mix
Andrew Arbuthnot – Investment Manager, Screen Australia
Adam Dylewski – Programming Director, PBS Digital Studios

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