What Does Facebook Really Know About Your Personality?

Facebook has access to extensive data about its millions of users across the world, but what exactly can they learn from that information?

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Sources:
https://www.vox.com/policy-and-politics/2017/10/16/15657512/cambridge-analytica-facebook-alexander-nix-christopher-wylie
https://www.vox.com/policy-and-politics/2018/3/21/17141428/cambridge-analytica-trump-russia-mueller
http://www.pnas.org/content/110/15/5802
http://www.pnas.org/content/112/4/1036
https://www.demenzemedicinagenerale.net/pdf/2011%20-%20Predicting%20Personality%20from%20Twitter.pdf
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2885844/
https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
http://www.pnas.org/content/114/48/12714
http://www.pnas.org/content/111/24/8788
http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0142390
http://www.pnas.org/content/114/28/7313
https://www.ncbi.nlm.nih.gov/pubmed/26445854

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